Rainbow hair mumble rapper9/1/2023 ![]() So even if your teenagers aren't listening to SoundCloud rap (sometimes disparagingly referred to as "mumble rap"), plenty of their schoolmates are – but what exactly is it? It's a tricky genre to pin down, but it's most defining features include a do-it-yourself ethos, wide-ranging musical influences and a willingness to break from traditional hip-hop tropes. By way of comparison, The Beatles' most popular tune on Spotify, Here Comes The Sun, has been streamed 207 million times. His 2015 breakout hit White Iverson got over a million downloads on SoundCloud in the month after it was uploaded, and since then his 2017 number-one tune rockstar has become the fourth most-streamed song ever on Spotify, the world's most popular paid-for streaming service, with 1.16 billion listens.Īs of August 2, 2018, three of the Top 10 current most-streamed songs on Spotify are by young artists who cut their teeth on SoundCloud – 6ix9ine, Juice Wrld and XXXTentacion – with a combined weekly total of 77.8 million streams, while Lil Uzi Vert's XO Tour Llif3 (you might know it from its chorus "All my friends are dead, push me to the edge") has had 856 million listens on Spotify since April 2017. While not considered a SoundCloud rapper as such, the platform's most successful alumni is 23-year-old US rapper Post Malone. SoundCloud Rap is crossing over into the mainstream charts, and facial tattoos are a hallmark of the genre's artists such as (from left) XXXTentacion, Lil Xan and 6ix9ine. It's ease of use and accessibility has made it the go-to platform for aspiring young musicians from around the globe to share their creations, and spawned the eponymous new genre that first came to wider prominence in 2017 – helped in part by a series of articles by New York Times music critic Jon Caramanica, which proclaimed SoundCloud rap as hip-hop's punk moment. It takes its name from SoundCloud, a streaming music service founded in 2007 that allows users to both listen to songs and upload their own content, free of charge. The facial ink is just one hallmark of SoundCloud rap, a once underground scene with its roots in southern US trap music that in the last year has crossed over into the mainstream, and is fast becoming one of the most popular musical genres for teenagers and young adults. Imagine gazing across the breakfast bar at that: it's the stuff of a parent's nightmares. Next to them, the accompanying rainbow locks, "iced out" teeth grills and audacious fashion choices fade in comparison. It's the tattoos across those young faces that are so striking.
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